read and remember interior bus advertising. While riding, passengers have a
chance to read your message and you will be reaching a wide range of people,
including parents, students, seniors, business commuters, and more.
fixed route fleet currently has 39 fixed route vehicles, 30 of which are
equipped with poster racks. These vehicles provide service on up to 20 routes
throughout Butte County. Prior year ridership on these routes was nearly 1.2
million, with an average weekday ridership of 4,400. There are up to 25 buses
on the streets at any given time.
Placement............ Advertising Cards are placed
on all 30 rack equipped vehicles. Vehicles are not route specific. Exact placement
position of the ad within the vehicles cannot be guaranteed; however, if two cards are placed in a single vehicle, every effort will be made to place them
at opposite ends. For contracts longer than two months, the advertiser can
replace cards with new ad copy every two months.
Cost...................... Advertising space
in the vehicles is sold as a package for all 30 rack equipped vehicles (one
card placed in each vehicle). A second ad card can be placed in the buses (60
total cards) with the 2nd card receiving a 50% discount. Prices vary
depending on the length of the placement and the size of the ad card.
Non-profit agencies receive a 50% discount from the posted rates. Please refer
to the rate card for price. All rates are monthly. Payment is due at the beginning of each month ads will be displayed. On placements longer than two months, a 10% discount will be given if the entire amount is paid up front (No refunds on prepaid amounts).
Specs... The rate is for
placement only. Advertisers are responsible for furnishing their own ad cards.
The racks are standard 11 inches in height (If you are laminating your card, be sure
the final size is 11 inches). Several width sizes are accepted (17, 28, 34/35, 42). The
top and bottom edges are seated in a groove, so remember to account for ¼ inch on
each edge when laying out the ad copy. Ads must be produced on card stock, laminated, or other sturdy
Approval............... Copy for ad is subject to
approval by B-Line. If there is any question as to the acceptability of any ad,
it is recommended you show the ad to B-Line prior to production, to avoid the
possibility of printed cards being rejected. B-Line does not accept ads with
the following themes: tobacco, alcohol, political, gambling or pornographic.
Delivery................. All printed material
must be delivered to the B-Line office at least one week prior to the start
Vandalism............ B-Line is not responsible
for any vandalism done to the ad cards. Vandalized cards, however, will be
replaced if extra cards have been provided. (Please note that in general
vandalism within our buses is not a problem).
Questions............. Contact B-Line at (530) 879-2468,
or email Jim Peplow.