As the owner and operator of B-Line, the Butte County Association of Governments (BCAG) is preparing the Routing Optimization Study to provide recommendations to improve ridership, identify alternative routing options, and develop innovative solutions that utilize B-Line's existing resources.
This study will provide a thorough and comprehensive analysis of all aspects of B-Line operations to determine how to best improve the transit system within available resources. The study will evaluate current routes, schedules, passes, technologies, ridership, marketing, fare policy and media, finances, vehicle size and fleet, facilities, and other assets.
The B-Line, like many transit systems across the nation, is facing critical changes to ridership due to several factors. The Coronavirus pandemic had an immediate and wide-reaching impact on ridership and has likely changed the long-term demand for transit as many employees and students are working and learning remotely. The Camp Fire significantly impacted many of the region’s communities and their mobility patterns. There is also growth in the region and an increasing focus on providing transportation alternatives that need to be considered. This study will evaluate ridership trends and define the transit services, routes and schedules that best meet the region’s future mobility needs.
In an effort to evaluate the current B-Line bus services and possible future service needs, the project team surveyed riders throughout December 2021 to learn more about their travel patterns including what routes they take, service factors and requested improvements. This feedback from riders will help BCAG to create bus network to better meet the current and future needs of residents.
Summary of Findings:
280 passengers participated in the survey.
Almost 1/3 of respondents were students—and most of those from Chico State, and another 1/3 are local employees.
Transfers are most common between Routes 3 and 4, and between Routes 14 and 15. Twenty percent of all transfers were from passengers riding Route 14.
Seventy-seven percent of respondents ranked B-Line service as good or excellent.
The highest ranked B-Line service factors were driver courtesy and affordability.
The lowest ranked B-Line service factors were bus stops and shelters and B-Line information at the bus stops.
Participant’s most often requested improvement is for more frequent weekend service and more shelters at bus stops.
To review the full summary of findings click here.
B-Line is committed to robust public engagement to assure the Butte County region community members have an opportunity to share their thoughts and ideas for improving B-Line bus service for all community members.
Please sign up for future study updates and to learn about opportunities to get involved in the process by emailing Sara Cain at firstname.lastname@example.org