As the owner and operator of B-Line, the Butte County Association of Governments (BCAG) is preparing the Routing Optimization Study to provide recommendations to improve ridership, identify alternative routing options, and develop innovative solutions that utilize B-Line's existing resources.
This study will provide a thorough and comprehensive analysis of all aspects of B-Line operations to determine how to best improve the transit system within available resources. The study will evaluate current routes, schedules, passes, technologies, ridership, marketing, fare policy and media, finances, vehicle size and fleet, facilities, and other assets.
The B-Line, like many transit systems across the nation, is facing critical changes to ridership due to several factors. The Coronavirus pandemic had an immediate and wide-reaching impact on ridership and has likely changed the long-term demand for transit as many employees and students are working and learning remotely. The Camp Fire significantly impacted many of the region’s communities and their mobility patterns. There is also growth in the region and an increasing focus on providing transportation alternatives that need to be considered. This study will evaluate ridership trends and define the transit services, routes and schedules that best meet the region’s future mobility needs.
B-Line is committed to robust public engagement to assure the Butte County region community members have an opportunity to share their thoughts and ideas for improving B-Line bus service for all community members.
Onboard surveys will be conducted in early December 2021. Riders will have an opportunity to participate by filling out a paper survey or scanning a QR code to access the online version of the survey.
In addition, please sign up for future study updates and to learn about opportunities to get involved in the process by emailing Sara Cain at firstname.lastname@example.org